Skimming off the top: associative searches, visual results and the end of reading

Published in Iowa Journal of Communication, 2026

Recommended citation: Ouellette, Marc A., and Arun Jacob. (2026). Skimming off the top: associative searches, visual results and the end of reading. Iowa Journal of Communication, 58(2), 53-72. https://doi.org/10.17613/fap0g-71n82